Speeding Commercial Real Estate Sales in Slow Markets

Effectively building commercial real estate wealth requires the ability to spot a great bargain and the ability to sell that property well, no matter what the state of the market. The real estate market is notoriously cyclical in nature and somewhat difficult to predict. The market for local and national real estate can turn quickly and it is important for every investor in real estate, from the largest player to the smallest, to have strategies in place for selling properties in down markets.

In a hot real estate market, of course, little marketing is required. We have all heard the stories of bidding wars breaking out in the residential market at open houses in California and elsewhere. In the commercial world, it's not unusual to have 30, 40, or more institutional and private investors bidding on a piece of prime commercial real estate in a strong urban market. In these kinds of markets, all a Seller needed to do was hang up a metaphorical "For Sale" sign and wait for the hordes of buyers to appear.

Of course, these markets do not last forever. Lately, we're seeing some pressure on cap rates as short term interest rates have climbed in response to the Fed's tightening. Those formerly "hot" markets have become "luke-warm" markets and are cooling further. As prices for residential and commercial real estate spiraled ever higher, more and more buyers found themselves priced out of the market. Even the creative financing schemes created by mortgage lenders often failed to close the gap. In hindsight, the downturn seemed inevitable, but many failed to see it or prepare for the inevitable slowdown to follow.

Fortunately it is not too late for sellers of residential and commercial real estate to get the most out of their property, even in a slowing market. Listed below are some strategies for turning that "For Sale" sign into a "Sold" sign.

• Price the property properly. The market will tell you what you property is worth, regardless of what you think. Price the property realistically, especially in a down market. It is important to understand that the value of a particular piece of real estate is derived not only from the underlying value of the property itself, but by market conditions.

• Offer incentives to attract buyers. Offering unique incentives can go a long way to boost the attractiveness of a particular piece of property and help you stand out from the crowd. Some sellers are including perks like free plasma TV's, vacations, sporting event tickets, and other unique incentives. What's important to note about these offerings is that while they represent a very small percentage of the value of the property being sold, they create traffic, interest, and distinguish you from the competition.

• Don't overlook the value of curb appeal. How your property looks from the outside is an essential part of marketing, called "packaging." Enhancing your property's curb appeal can often be achieved with little expense. Consider painting, re-landscaping, signage, and minor parking lot repairs. Between two similarly priced properties, the better looking one will probably get sold faster.

There is no doubt that selling a property in a down market can be a challenge, but the good news is that these strategies can help to preserve those hard earned profits."The Investment Property Insider" is published by Craig S. Higdon, a veteran commercial mortgage broker. He publishes the weekly e-zine and blog,http://www.InvestmentPropertyInsider.com, for commercial real estate investors, developers, and industry professionals. Visit the blog and get this free report: "The 7 Biggest Loan Mistakes Real Estate Investors make and How to avoid them."

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SEO Keyword Ranking Tips - Things You Should Know About SEO Keyword Ranking

When referring to SEO keyword ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the One Hand, SEO, or search engine optimization is the art or the science of making a web site interesting and attractive to search engines, to put it in the simplest of terms. Otherwise, SEO refers to a very comprehensive range of tactics, strategies, tools and softwares that one can lose track of in the maze. As for the other concept, page ranking represents the estimation of the page value or importance, performed by the search engine starting from the optimization we've mentioned above.

The web site gets the SEO keyword ranking by the appreciation or the analysis of the keywords and relevant links operated by the search engine. However, lots of people speak of the SEO keyword ranking in very poor terms, considering it an irrelevant indicator. Before you can get a relevance index, you'll have to go through all the stages of key-phrase choice and keyword search performed by a web surfer. The search engine looks at content and thus it figures out what it is about, and afterwards relies on this bit of information to determine the page accuracy for a specific keyword search.

SEO keyword ranking or the page rank stands for the Google more of expressing the credibility and the quality of a certain page. The ranking is shown in numbers from 0 to 10, and the above mentioned relevance becomes the only factor that separates two competitors with the same SEO keyword ranking. The page with the highest content relevance for the keyword typed in the search engine will appear first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.

Even if lots of hypotheses have been formulated about the way Google analyzes SEO keyword ranking, there is one unanimous opinion about the importance of the links. Thus, the more links you have on other related sites, the higher the SEO keyword ranking. The value of the rank is also given by very credible sites linking to your page; thus, you'll receive a better rank with quality credible web pages displaying your link than with less serious ones. A site ranked ten that links to your page brings a superior value when compared to one that ranks four.

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